The 30s age group accounted for 26 percent. For items related to Kakao Friends, like Ryan, Apeach and the others, 70 percent of the purchasers were women.īy age, 20-somethings accounted for 50 percent of KakaoTalk Gift buyers. In other words, 20 percent are given to the user themselves. Office workers are KakaoTalk Gift’s biggest spenders.Īccording to company data, 80 percent of the presents purchased with the Gift service are given to others. This is the time when office workers check the messenger app’s Friends with Birthdays section, which shows a list of KakaoTalk friends with upcoming birthdays. Monday 9 a.m is when KakaoTalk Gift user numbers hit the weekly peak. That day is celebrated as Pepero Day in Korea, when couples exchange the stick snack as gifts. 11 last year through the messenger app’s gift shop. More than one million units of Pepero, a chocolate stick snack, were sold on Nov. Sales on this year’s Valentine’s Day quickly broke the 10 billion won milestone. 14, or Lunar New Year Day are peak times for the service. Holidays like Valentine’s Day, which falls on Feb. In its early days, the service only had 15 partners selling products on the gift platform. “We’re seeing an increase of both users and purchase volume.” “People receiving gifts through KakaoTalk’s ‘Friends with Birthdays’ led to even more users buying gifts,” he added. “The volume of items sold in the second quarter through KakaoTalk Gift grew more than 55 percent on year,” said KakaoTalk CEO Yeo Min-soo last Thursday. There was also a perception regarding the price: a gift that costs around 3,000 to 4,000 won was too cheap for a decent present.Ī screenshot shows KakaoTalk Gift’s list of best-selling products. It entailed a cumbersome process, making visits to brick-and-mortar stores, picking the right item and taking the time to wrap it. In the past, gifting was perceived as an activity for close friends and lovers. The JoongAng Ilbo analyzed accumulated KakaoTalk Gift data compiled since the service’s launch in December 2010. The situation’s not much different for other e-commerce players in the country, like TMON and WeMakePrice - revenues are increasing, but none of them are in the black.
Last year, the company sold around 4.42 trillion won worth of goods but remained in the red with an operating loss of 1.09 trillion won. It’s KakaoTalk Gift, an e-commerce platform where users can purchase gifts and gift coupons and send them via the KakaoTalk messenger app. The business is estimated to generate revenue of 3 trillion won this year. On average, 10 billion won ($8.24 million) of gifts are purchased each day. There is a gift shop where no presents are present.ĭespite having a total of zero floor space, this store has been visited by more than 17 million Koreans so far.
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